The IMMpact Training Program

Round 1 applications close on 31 October 2022

IMMPact: Impact Measurement Training

Villgro’s experience working with early-stage enterprises, combined with available research findings, shows that one of the largest gaps that remain in support of social enterprises is in developing capacity to consistently and efficiently measure and manage impact (GIIN, 2020). At Villgro we have closely understood the challenges in implementing effective Impact Measurement and Management (IMM) across enterprises of different stages and impact areas. 

By partnering with leading researchers from University of Chicago Booth School of Business and Harvard Business School (HBS), we are creating a first of its kind Impact Measurement and Management Training Program, specifically designed to help early and growth stage enterprises in India, better measure their impact, as well as do better business. Thus, closing this very important gap in impact entrepreneurship today.

Problem Statements

Uncertainty in impact measurement processes

Both investors and entrepreneurs face large uncertainty over how to measure and manage impact, with few to no standardized tools or guidelines available

Pressing need for impact measurement

With the advent of financial instruments and regulations such as development impact bonds and ‘Social Stock Exchange’ in India, there is a greater demand for consistent and rigorous evaluations of the impact created by an enterprise

Lack of resources

Often early-stage enterprises do not have the time, budget and/or expertise to integrate IMM into their operations

What you get…

  • Module-wise understanding of the different elements of measuring and managing impact
  • Customisation to your measurement needs, based on your business model and stage
  • Access to industry experts and mentors on topics such as collection of customer data, analyses of the data, usage of data to inform business decisions, etc.
  • Opportunity to have an all-expenses paid impact survey* with your enterprises’ customers, to understand pain points in scaling up and strategies to overcome them

*for selected enterprises

What you give…

  • Time: Atleast 3-5 hrs/week over the entire duration of the program. Participation from the founder(s)/any other core team members throughout the training program is crucial
  • Access: To limited non-sensitive customer or user data of your product/ services*
  • Candidness and motivation to improve your IMM: The more candidly you share your IMM struggles, the better we will be able to help you improve it.

*Selected enterprises will get to run customer impact surveys at zero expense to better understand the on-ground adoption of their product

Key features of the program

Wondering how the IMMpact program can benefit you? Learn more about the key program components and see how they support your vision…

Turning IMM theory to practice

Learn how to frame your enterprises’ theory of change and impact measurement framework. Walk away with the ability to improve the system in your organization

Access to world leading expertise and India’s impact investor network

Work and learn directly from leaders in IMM capacity building in the ecosystem, which includes Villgro and researchers from Chicago Booth and Harvard Business School. We will also connect you to leading early stage investors and incubators in India and internationally

Empathetic to early-stage challenges

Build your capacity so you know how to measure impact exactly where you are at now, as well as whatever stage you grow to down the line

Zero financial investment from you

We need your time, enthusiasm for improving IMM and some data!

Take your impact measurement and business to the next level

Round 1 applications are now live. Apply before 31 October 2022!

In case of any queries please write to with the subject header “QUERY ON IMPACT TRAINING PROGRAM”




Climate Action


Livelihoods & Employability

If you are a social enterprise that identifies with sectors different from those cited above operating in India – you are still eligible to apply. We want to hear from you!

Program Timeline



20th Sep ’22

Applications Open


19th Oct ’22

Ask Me Anything with Villgro, Chicago Booth and HBS


31 Oct '22

Round 1 shortlist closes


14th Nov ‘22

Round 1 shortlisted startups announced


21st Nov ’22

Round 2 shortlist closes


5th Dec ’22

Round 2 shortlisted startups announced



Dec ’22 - Jan ’23

Selected enterprises onboarded to the program


Feb ’23

Training begins

The Team

IMMpact Experts


Tanuja Kate

Impact Measurement & Learning, Villgro | MSc Social Cognition, University College London | BA Psychology, University of Mumbai.


Parul Rana

Impact Measurement & Learning, Villgro | Sustainable Development practices, TERI University and Public policy | United Nations University- MERIT.


Sripad Atri

Impact Measurement & Learning, Villgro | BSc Economics (Honours), Symbiosis School of Economics

IMMpact Researchers


Emanuele Colonnelli

Associate Professor, Finance and MV Advisors Faculty Fellow, The University of Chicago, Booth School of Business


Gabriel Ramos

Predoctoral Research Professional, The University of Chicago, Booth School of Business

Benjamin roth

Benjamin Roth

 Assistant Professor of Business Administration, Entrepreneurial Management Unit, Harvard Business School

Natalia Rigol

Natalia Rigol

Assistant Professor of Business Administration, Entrepreneurial Management Unit, Harvard Business School