Administrator | September 27, 2016



Connecting rural artisans with international customers

Incubated Since 2012 Headquarters Chennai, IndiaSector Other Sub-sector Skills, livelihoods

"The few traditional weavers who had stuck to their craft didn’t get work through the year. I realised that their products might generate demand if their designs are contemporary.”
- Sreejith Nedumpully, co-founder, Rope.

The Entrepreneur

Sreejith Nedumpully has a Bachelor of Technology degree in mechanical engineering from Govt. Engineering College in Thrissur, Kerala. He worked in organisations such as Villgro Innovations Foundation, TeNeT, Simpa Networks and Women on Wings, prior to starting ROPE.

Patrick Fisher is a graduate of University of Notre Dame. He has a Bachelor of Arts degree as well as a Bachelor of Science degree. He has an MBA from Northwestern University. Prior to co-founding ROPE, Patrick worked for organisations such as NORDAM and Populations Services International.

The Challenge

While the skills and raw materials of rural craft workers have universal appeal, their products have lower and lower demand with every passing day.

The Innovation

Rope has set up home-decor and lifestyle retail stores in urban centres where items handcrafted by local artisans are sold. This income improves the lifestyle of rural artisans and gives them access to a large customer base. It also encourages people to buy locally made artifacts.

The Impact

ROPE has a turnover of Rs. 15.5 million and has further raised investments of Rs. 7.5 million from VentureEast. ROPE not only makes environment friendly products to enhance your standard of living, but also nurtures the initiatives to enhance the standard of living of people who make these products. Rope has around 400 artisans working for them directly and around 300 unskilled/semi skilled labourers working for them.

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