An alternate retail channel run by women
Incubated Since 2014 Headquarters Lucknow,IndiaSector Other Sub-sector Livelihoods
Women in rural India don’t have access to essential and high quality healthcare and lifestyle products. It remains a problem because the rural retail infrastructure is mainly male dominated with men acting as the retailers and as the purchasers. Furthermore, the social stigma around topics such as menstruation and the gender inequity in rural India extend the problem. As a result, products such as sanitary pads are unavailable in these areas.
The main solutions to any problems faced by women are the women themselves. Through Azadi, one women entrepreneur gets chosen to be a an Azadi Female Entrepreneur (AFE) and continuously work towards building her capacities for her to become the trusted access point for health and lifestyle products in her village.
Azadi business model positively makes a difference in the life of two groups of people – the AFEs, and the women in the target villages. By engaging with Azadi, each AFE has the opportunity make $20 to $30 a month to support her family. They also receive training and continuous support building to increase their business acumen.