Administrator | September 26, 2016


Under The Mango Tree (UTMT)

A unique range of organic honey for retail, and bee-keeping solutions that improve farm earnings.

Incubated Since Headquarters Mumbai Sector Agriculture Sub-sector Improving farmer yields

"It is not just advice, but coming in hands-on and helping you do it.”
- Vijaya Founder | UTMT

The Entrepreneur

Before establishing UTMT, Vijaya worked as a development professional with the World Bank, KFW, European Commission, DFID, and the Aga Khan Foundation primarily on livelihood and natural resourcemanagement. She has studied international relations and women’s studies and has a Masters’ in regional planning from MIT, USA.

The Challenge

Four out of the five foods that we normally eat – fruits, vegetables, oil-seeds and pulses – depend on pollination by bees for their reproduction. Indiscriminate usage of pesticides over a period decreases bee population resulting in reduction in pollination percentage and yield.

The Innovation

UTMT provides small holding farmers with equipment for beekeeping, and has a buy-back arrangement with them for the honey they collect. It also provides access to the market, by creating a premium brand for single origin honey. Single origin honey, unlike blended honey, is specific to a region's flora and fauna and therefore has a unique taste. This high-quality organic honey is collected from farmer cooperatives and packaged for direct sale to customers.

The Impact

UTMT has been able to increase farmers' income by 40%. This has also increased their agricultural productivity and income. The annual purchase of honey has risen from 500 kg in the first year to about 15,000 kg in the year 2013.

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