Administrator | September 26, 2016



Rural BPO providing employment to youth.

Incubated Since 2012 Headquarters Chennai, India Sector Other Sub-sector Livelihoods

The Entrepreneur

Saloni Malhotra has a Bachelor’s of Engineering degree in Industrial electronics from Bharati Vidyapeeth. She worked in organisations such as Webchutney, Goonj, Sevamob and Paytm before starting DesiCrew.

The Challenge

The gap between the urban and the rural population in India is large and mainly exists because the same employment opportunities are not available to all. There is major migration of labour from rural to urban areas and this leads to the brain drain. There is no one who wishes to remain in underdeveloped areas and improve the living conditions there.

The Innovation

Desicrew set up the first rural BPO in India –they select, train and employ rural youth, over 2/3rd of them women, in their state-of-the-art, data processing centres. Clients around the world get top-quality work at a fraction of the cost, while the employees benefit from steady job that provides a significant increase in family income. This not only allows them to improve their own lives ut also improve the infrastructure in their locality.

The Impact

DesiCrew’s client portfolio spans across more than 15 industries. They have enabled over 4 million people to open bank accounts. They have set up operations in over 400 villages across India and 70% of their employees are women. They are slowly but surely bridging the employment gap between the urban and the rural population.

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